Social Media

Social media is forever changing the world we live in today. When used correctly, social media can be a tremendous asset for targeting the right patients and improving the way the community views your providers and services. With a carefully thought-out and well-executed social media strategy, medical practices can reap the benefits of the social media phenomenon. 

Social media can help your practice to differentiate yourself from competitors, increase brand awareness and exposure, and improve customer (i.e. patient) relations. Insight from fellow users regarding their experiences with your practice can be a tremendous resource for improving your practice as well. Feedback from users can help you to determine what your practice is doing right, what it can improve on, and how to increase the overall satisfaction of your patients. Social media can also be an excellent tool for networking and building trust. 

At Fulcrum Strategies, we’ll create a customized social media strategy that works for the needs of your practice. We’ll help you to set up your Facebook marketing and other social media accounts, manage them or train you to manage them, and respond to any negative comments about your practice from users. Our marketing team will also provide you with a monthly social media report, outlining how many people are following your practice and what people are saying about you each month. Our social media reports are a great way for your administrators and management team to learn more about who is following you, what people are saying about you, and how to best map out your practice's social media strategy. From a design perspective, we also can create images to enhance your social media accounts, including cover photos, profile pictures, and various images to post to your profile.

Social Media Management includes:

  • Social Media Strategy
  • Account Set-up / Training
  • Account Management
  • Cover photo and images to enhance account.
  • Public Relations support for responding to comments.
  • Monthly reporting

Click here to preview an example of a Facebook Page we are currently managing on behalf of a client. All of this is available for a competitive, flat monthly fee. Please contact Amy Sink for details.