Company News...
Fulcrum Strategies Announces
Innovative Service for Specialty Practices
FOR IMMEDIATE RELEASE
Media Contact:
Amy M. Hutton
Marketing & Public Relations Consultant
Fulcrum Strategies
a.hutton@fsdoc.com
919.539.6564
Fulcrum Strategies Announces Innovative Service for Specialty Practices
Fulcrum Strategies’ “Physician Outreach Program” offers revolutionary new approach for specialty practices to build and maintain their referral base.
Raleigh, N.C. (October 4, 2009) – Fulcrum Strategies, a physician advocacy group based in Raleigh, NC, is pleased to announce a revolutionary new program developed specifically for specialty practices that are concerned about their referral community. Fulcrum Strategies’ Physician Outreach Program is essentially an effort to build and maintain your practice’s referral base.
The Physician Outreach Program works like this: a Fulcrum Strategies representative, armed with your practice’s marketing collateral, will make face-to-face contact with office managers, referral coordinators and physicians in an effort to build your referral base. Should any issues be discovered, they will be reported to you immediately, and a final analysis will be provided upon completion of the program. The program includes research and information about your specific market, up-to-date brochures and effective marketing collateral, a dedicated marketing representative to make contact with referring practices, and complete reports on all issues and findings.
According to Fulcrum Strategies president, Ron Howrigon, “Fulcrum Strategies believes that all specialty physicians must have a well thought out, well executed, referral program to remain competitive in the ever-changing world of healthcare. It’s not enough anymore to simply rely on word-of-mouth for referrals. Fulcrum Strategies’ Physician Outreach Program is a proactive, public relations initiative to establish solid, lasting relationships with referring physicians in your market.”
“We were amazed at the immediate benefit we received from this program,” said Steve Smith, Fulcrum Client and Raleigh Neurology Associates; Office Administrator. “In less than six months, we not only knew more about the physician groups that refer patients to our practice, but we were also able to address and resolve important service issues such that these practices have now started referring to us even more patients. My only regret is that we didn’t do this sooner.”
For more information about Fulcrum Strategies and their Physician Outreach Program, please visit: www.fsdoc.com.
About Fulcrum Strategies:
Fulcrum Strategies is a physician advocacy group based in Raleigh, NC, which is made up of former health insurance professionals who could no longer sleep at night knowing the way that managed care companies were treating the American health care provider. Founded in July of 2004, Fulcrum Strategies is dedicated to leveling the playing field between the local doctor and the big Fortune 500 HMO because we believe that physicians should be able to concentrate on what they do best—providing patients with exceptional care—without the fear of being put out of business. Fulcrum Strategies provides a variety of services to more than 45 clients in 15 states across the country. These services include Contract Negotiation, Negotiation Coaching and Negotiation Seminars, Marketing and Public Relations Consulting, and Financial Consulting. Fulcrum’s newest service, Public Affairs for Physicians, was created to assist hardworking physicians in understanding the federal government’s involvement in the health care system, the managed care response, and exactly how those aspects of the industry will impact physician groups and their practices. Fulcrum Strategies: we are superior provider advocates.
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